LEAD-IN by example


LEAD-IN, a top community and network to promote inspiring leadership and leading insights, experienced a significant decrease of their members in the last couple of years. One of the main tools LEAD-IN uses to communicate with the members is their website.

Kwitelle and Forte Communications teamed up to help LEAD-IN communicate more clearly and directly with their members and by doing this also attract potential new members.

By thoroughly rewriting, restructuring and redesigning the website, LEAD-IN has now a tool that not only helps them highlight their latest initiatives and activities but also is a great way to attract new members.

This is how we did it

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What Makes A Logo Truly Great


This video by Vox discusses what makes a great logo.

Speaking to graphic designer and author Michael Bierut, they look at the three main types of logos—the wordmark, the pictorial logo and abstract iconography, and introduce a fourth type called the logo system, a graphical framework that can have many permutations. Examples of the logo system include MTV’s ever changing logo and Google’s doodles.

The use of the logo system seems to be on the upswing, since it allows the brand using it to expand the conversation beyond its name. However, it might not matter what your logo is, as Bierut mentions, the mark of a good logo is not how big a splash it makes when it is released, but how it does in the long run.

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Stoneasy – a renewed logo & corporate website


Stoneasy asked Kwitelle to enhance their existing corporate identity an give it a more professional look.

Stoneasy is the industry’s #1 online platform for builders merchants, tile retailers and stone fabricators across Europe.

Professional and Personal

The new font ALLER really supports the strong points of Stoneasy: professional, reliable and personal.

It”s all in the details

The new typography follows the symbol and vice versa.

Color pallet taken from the product.

The renewed logo uses colors based on Stoneasy products.


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Infographic: To app, or not to app


It’s clear that the mobile web is on the rise. Taking a look at the stats, it’s hard to see how desktop browsing can survive the onslaught.

People use smartphones for almost everything. 91% of US citizens own a smart phone, and with the relatively low cost compared to computers, smart phone usage is growing exponentially in the third world. America prefers the iPhone, Europe prefers Android, everyone it seems, is buying into mobile browsing.

That all leaves web designers with a difficult choice: do we build responsively, putting all our eggs in one basket; do we build a mobile site, splitting our traffic; or do we build a mobile app, forcing our users to download our content.

To help you decide, Benjie Moss put together this infographic of the pros and cons of each approach:

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